At Featherstone & Associates, we assist small businesses when it comes to understanding their obligations with respect to online advertising, providing clear and actionable insights.
Our services encompass a comprehensive review of your online advertising strategies, ensuring compliance with Australian Competition & Consumer Commission (ACCC) guidelines and other relevant regulations.
Whether you are launching digital campaigns, utilising social media platforms, or engaging in e-commerce, Featherstone & Associates is dedicated to helping you navigate the legal landscape surrounding online advertising. We provide practical advice on transparency, consumer protection, and compliance with relevant advertising laws.
Our Approach
Advice about Claims in Advertising
There are rules in relation to claims in advertising which must be strictly adhered to. The consequences of engaging in misleading practices can be significant.
Some of the most common claims the ACCC investigates includes:
- False or misleading claims
- Environmental and sustainability claims
- Organic claims
- Country of origin claims
Businesses should ensure that claims are accurate, true and based on reasonable grounds; the business should be able to substantiate any claim that is advertised.
Roisin Featherstone has a particular interest in working with personal care product brands. There is a need to promote transparency in the beauty care space, and one way to do this is to ensure that brand claims can be substantiated.
With additional qualifications in Biomedical Science and Medical Laboratory Science, Roisin enjoys working with brands to ensure claims are substantiated with appropriate scientific evidence and are in line with Australian advertising regulations.
Online Reviews
Reviews for the business must be genuine and independent. Likewise, false or illegal (defamatory) reviews can be reviewed and potentially submitted for removal through the third-party host. At Featherstone & Associates, we assist small businesses in removal of illegal online reviews, and, where appropriate, take action where the content is defamatory.
Advice on Promotions
There are requirements that must be followed in relation to paid advertisements. The ACCC has recently produced guidance on this topic, particularly following the number of social media influencers who engage in paid advertising. There are also special rules when it comes to prizes, discount vouchers, cash back promotions and gift cards.
Why Choose Featherstone & Associates for Small Business Support?
- Dedication to Small Businesses: Featherstone & Associates is committed to the success and sustainability of small businesses, recognising their vital role in Queensland's economy. We understands the unique challenges faced by entrepreneurs and offers tailored legal solutions to address their specific needs.
- Tailored Legal Expertise: From business formation and contract drafting to regulatory compliance and dispute resolution, our firm provides a range of legal services tailored to meet the distinct requirements of small businesses. We adapt our support to address the evolving needs of our clients.
- Practical Insights: Our team brings firsthand entrepreneurial experience, having successfully launched businesses in various fields. This practical knowledge allows us to offer not only legal expertise but also valuable insights and strategic solutions to empower small businesses at every stage of their development.
- Results-Focused Partnership: Our relationship with small business clients goes beyond transactional interactions. It's a long-term partnership where we stand alongside our clients as trusted advisors. As their businesses grow and change, we adapt our services to provide continuous support.
- Educational Focus: At Featherstone & Associates, we believe in fostering long-term relationships with our clients. We are passionate about working with small businesses, offering not just legal guidance but also education. Our aim is to empower entrepreneurs with knowledge to make informed decisions.
- Transparent Communication: We prioritise transparent communication, ensuring that our clients are well-informed at every step. Clear and open dialogue, combined with a commitment to understanding our clients' products and business obligations, forms the foundation of our client-centred approach.
A Partner for the Journey
Our relationship with you isn't transactional; it's a long-term partnership. We are here to be your trusted advisor. As your business grows and changes, we're right there alongside, adapting our services to your evolving requirements.
Contact us today for a no obligation discussion about your matter. Complete our Enquiry Form or email us at contact@featherstone.law today to arrange a free, no obligation discussion about your matter.